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The Brief
PHE and Met Office asked us to to develop a short infographic animation to encourage those stopped by police, and found in possession of cannabis, to reflect on their use, and consider the potential impact on their health and wellbeing, including career prospects, home life and relationships, mental health and other social and economic functioning.
We found a face to face brainstorming / script collaboration session around a table with all parties most beneficial. Following this a detailed storyboard showing each scene was created and revised several times considering feedback from both organisations. Once agreed production commenced and the first draft was approved with no changes.
What We Delivered
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