The Brief

Public Health England wanted to create an animation primarily for use on its social media and blogs to coincide with the launch of their report into the use of e-cigarettes. The animation was required to explain the differences between ordinary cigarettes and e-cigarettes. Other objectives were to highlight that e-cigarettes are the safest alternative to a cigarette, the increasing popularity of e-cigarettes as a quitting aid and to encourage smokers to consider using them, alongside support from their local stop smoking services.

Lineout assisted the PHE content team in script development and then created an initial storyboard detailing the flow, content and style of the video. After several stages or review and approval to proceed, a voice over artist was selected, and the script recorded. Each section of the storyboard was then animated and synced with the voiceover.

What We Delivered