The Brief
Public Health England wanted to create a series of four animations for its "All Our Health Programme" with the following topics:
-
All Our Health overview
-
456 model
-
Childhood obesity
-
Work as a health outcome
The "All Our Health Programme" is a framework of evidence to guide healthcare professionals in preventing illness, protecting health and promoting wellbeing. These animations were targeted at all health care professionals. Shown here is the childhood obesity animation from the series.
Lineout assisted the PHE content team in script development and then created an initial storyboard detailing the flow, content and style of the video. After several stages or review and approval to proceed, a voice over artist was selected, and the script recorded. Each section of the storyboard was then animated and synced with the voiceover.