The Brief

Civica Group Ltd is a specialist system and outsourcing company, one of the foremost providers of electronic workflow and document management systems. The company wanted an animated video to help win new business and explain their product in a more interesting way to a wider audience.

What We Delivered

In partnership with Sales Torque we created a modern and vibrant animated video for the customer. Motion graphics and a carefully prepared script were the answer. The idea was to produce the animation utilising Civica’s existing 2D brand elements within a 3D environment. To keep it interesting and flowing we used a female and a male voice to highlight the different aspects of the services Civica can provide. The use of pastel colours gave the animation the calming, yet informative feeling we needed to achieve.